POS equipment providers are quite astute in applying technology and developing solutions. So astute that the price point of a POS device will make them affordable enough to pass directly into the hands of the consumer in the store of the future. Even now, Symbol Technologies is offering the Portable Shopping System that allows consumers to scan and bag items as they shop, maintain a running total, and then use the device to complete the final sales transaction just before leaving the store. Other possibilities include locating scanners on a shopping cart, providing a display that keeps the shopper informed of nutritional information and violated personal dietary restrictions, as well as costs and running totals. Whatever the case, it is clear that POS devices will have interactive displays that provide measurable improvement in the customer experience, as well as greater freedom of choice in the purchase venue.